The artisanal heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity. These solid points are the chromosomes of the La Perla DNA, the most authentic legacy of the founder Ada Masotti. And today they represent the philosophy of this Italian company that is famous worldwide for its collections of underwear and beachwear that have awakened desires and extolled the bodies of thousands of women. The La Perla essence was created by hands possessing a knowledge that is both ancient and always new. Unique and precious. Like a gesture of love.
In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition. Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.
Presenting her creations in boxes lined with velvet as if they were precious jewels, led to the name La Perla – representing the most feminine and harmonious gem.