Roku Gin "Sakura Bloom" at Contrast | PR & COMMUNICATIONS + IN-CULTURE CURATION + PRODUCTION

We look back at the fine-dining dinner in honor of the Festival Collection Release of Roku Gin Sakura Bloom Edition held at Contrast Amsterdam on June 27th, 2024. The Festival Collection celebrates the Japanese concept of ‘Shun’: an appreciation of the seasons at their peak! The Sakura Bloom Edition in particular pays homage to the Sakura blossoms and the celebrated Hanami Festivals gracing Japanese parks every spring. Amsterdam’s very own Bruno Sitton transformed Contrast’s lower deck into a digital, immersive experience - where guests could experience an interpretation of the Hanami festival. A vibrant collaboration between a traditional Japanese concept, a Basque Chef, and a unique Amsterdam location produced a singular, non-replicable experience that we are still reveling in.