ROYAL SALUTE | PR & In-Culture Curation

Royal Salute part of the Pernod Ricard's line of prestige brands has joined portfolio of RB | PR. In 1953, the coronation of British Queen Elizabeth took place. In honor of this occasion, Royal Salute was born, a refined blend that has since become the whiskey house that marks every important event in the life of the British monarchy. A symbol of unparalleled quality and royal tradition. In line with their continued quest for excellence, Royal Salute looks forward to exciting collaborations that will broaden the horizons of luxury and tradition. Together with great names in the creative world, Royal Salute's unparalleled craftsmanship and heritage will be rediscovered. RB | PR will be in charge of all ‘PR & In-Culture Curation’ for Royal Salute in the Netherlands, focusing on the position of this acclaimed house as a lasting icon in the world of whisky.