LONGCHAMP | PR & PRODUCTION

Walk into a Longchamp boutique anywhere in the world, and you will feel as if you were being welcomed into a friend’s Paris apartment. Just as every home reflects the passions, experiences, and personality of the people who live there, so Longchamp’s new design concept reflects its heritage and savoir-faire, energy and optimism. Inspired by the idea of the quintessential Parisian apartment – reflecting the fact that Longchamp was born in Paris in 1948 – the décor creates a warm and welcoming ambiance, and highlights the values shared by Longchamp and its clients, notably creative curiosity and a cosmopolitan mindset.